Director of Marketing

About Wodify

Wodify provides industry-leading gym management software with applications serving the gym owner, coaches, and clients. Wodify empowers our customers to manage their operations more efficiently, engage with their members effectively, and grow their businesses. At Wodify we are building on our history of being the flagship software provider for CrossFit® and functional fitness gyms to develop a future in which Wodify is the most configurable and effective technology platform available for any type of fitness & wellness business.

Our Value to Our Customers:

  • Efficiency: Wodify's all-in-one software solution streamlines daily operations, from class scheduling and attendance tracking to billing and payment processing, saving our customers time and reducing administrative burdens.
  • Engagement: With Wodify's client app and communication tools, our customers can better connect with their members, build strong relationships, and foster a sense of community within their gyms or fitness centers.
  • Insights: Wodify's robust reporting and analytics features provide valuable insights into business performance, client trends, and marketing effectiveness, empowering our customers to make data-driven decisions and optimize their strategies.
  • Scalability: As our customers' businesses grow, Wodify's scalable platform grows with them, offering flexible solutions that adapt to their evolving needs and helping them achieve long-term success.

Position Overview:

We are seeking a dynamic and experienced Marketing Director to sustain the rapid revenue growth we've achieved and to drive further expansion into new fitness business segments beyond our traditional CrossFit®/functional fitness focus area. The successful candidate will play a pivotal role in helping us connect with a larger audience of fitness professionals and continue to grow revenue by 25% or more each year.

Key Responsibilities:

  • Develop and implement comprehensive marketing strategies that result in continued growth in existing markets as well as expansion into new fitness business segments, including jiu jitsu, yoga, and others.
  • Lead, mentor, and manage the marketing team, fostering a collaborative and creative environment focused on sustaining rapid revenue growth.
  • Analyze market trends and customer insights to identify new opportunities and optimize marketing efforts tailored to diverse fitness business segments.
  • Develop a content marketing strategy that includes sales collateral, referral-led growth, and community building.
  • Oversee, and participate in, the planning, execution, and evaluation of marketing campaigns across various channels, including digital, social media, email, and traditional marketing.
  • Collaborate closely with the sales team to develop and execute strategies that generate quality leads and support revenue growth targets.

Qualifications:

  • Proven track record of driving rapid revenue growth and achieving ambitious revenue targets for a SaaS business, ideally in a comparable market.
  • Minimum of 8 of experience in marketing business software to SMBs, with at least 3 in a role responsible for strategy and results.
  • Specific experience driving a market facing function at a company that develops and sells fitness business management software is a plus.
  • Experience in expanding into new market segments and delivering solutions beyond the company's traditional focus area.
  • Strong analytical, strategic thinking, and problem-solving skills.
  • Excellent leadership, communication, and interpersonal skills.
  • Proficiency in marketing software and tools, including CRM, analytics, and automation platforms. HubSpot experience preferred.
  • Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.

What We Offer:

  • 150,000-180,000 yearly salary, equity and profit sharing
  • Comprehensive benefits package
  • 401(k) retirement plan with company match
  • Unlimited paid time off and holidays
  • A collaborative and supportive work environment focused on growth and success